Parwood represents best Italian brands for wooden floors, wallpaper, kitchens and more

Parwood is a Lebanese company specialized in wood flooring, kitchens, wooden doors, wallpaper and carpets. Parwood also represents many Italian brands like Berti Pavimenti Legno for wood flooring and Ravaioli Legnami for exterior wood cladding and decking, in addition to other products.
Parwood is also a member of Lebitalia, the Lebanese Italian Business Council, and is owned by Riad El Kaddoum. We had the following interview with him.

Q. When was your company established and what development stages it went through?
A. Locally grown, Parwood supplies and installs a wide range of high quality engineered solid and laminated wooden flooring available in a variety of different types including oak, maple, walnut, Teck extending to exotic varieties such as Wenge and Zebrano.
Since 2000, to meet customers’ expectations, our experienced flooring professionals provide the best services and execute top-quality installations. This earned us reputation for excellence as we continue serving each and every client with respect and diligent manner.

Q. What are the main products/services you are recognized for?
A. Parwood is specialized in wood flooring, kitchens, wooden doors, wallpaper and carpets.

Q. What are the major areas of the company’s specialization?
A. Parwood operates in Lebanon and Arab countries. Our target is the Syrian market now in cooperation with our clients there.

Q. When did you start your business with Italy?
A. We provide unique Italian wooden floors, wallpaper, kitchens and wooden doors. We started our cooperation with Italian Berti Pavement Legno in 2010, and now we represent the following companies:
                 Berti Pavimenti Legno: wood flooring.
                 Ravaioli Legnami: exterior wood cladding and decking
                 G&F cucine: kitchens
                 Chimiver Panseri: maintenance products
                 Zamagna Italia: Chairs and stools.